The Patient Marketing PM/SPM will focus on functional objectives for patient activation and retention strategies. Empowering appropriate patients to initiate a shared decision making process for their treatment, with their HCPs, and overcoming barriers to therapy trial and usage. This role will lead execution, and track analytics for targeted multi-channel initiatives. This role integrates with the HCP, Advocacy/Med Ed & Payer teams and requires strong matrix collaboration. Position may be based in Somerset, NJ or Baltimore, MD.